Proven Private Label 3.0

End the Madness!

Amazon Private Label Doesn’t Have to be Complicated!

We’ve seen the overly expensive and overly complex and overly risky courses that have launched around the topic of Amazon private label.

There is a better way—and we can prove it.

It really can be amazingly simple to launch your own brands on the world's largest online selling platform!

We've sold a few hundred million dollars of private-label products on Amazon and we can say with confidence that your success in private label doesn't have to be complicated.

If you've been listening to the way it's been taught by most "experts," you probably think private label selling on Amazon is complex.

These experts go on and on about international sourcing, finding cooperative, eligible suppliers and manufacturers, all the shipping issues and packaging issues, branding, research, and don’t forget the high start up costs, etc.

It’s no wonder some people are charging thousands for courses that try to turn newbies into master import/export mavericks in 50 lessons.

I have good news - It doesn't have to be that complicated if you have a SIMPLE plan!

PPL 3.0 is a primer on how to build your own private label product(s). It will help you avoid common pitfalls, as well as wasted time and money on easily preventable mistakes.

In Proven Private Label 3.0 we will show you how to:

  • Find validated product leads with our powerful 5 step test
  • Apply principles we will show you to find in demand products that are currently not on Amazon
  • Find suppliers who are eager to work with you
  • Take the guess work out of which products to launch
  • Spend less than $100 on your first round of inventory to test
  • Create powerful product listings that get you in front of potential buyers
  • Launch product after product using private label the easy way formula
  • Use Amazon’s sponsored ads to explode your opportunity
  • Get your first sales and scale
  • and much more!

Includes Principles From "Golden Gaps" Strategy

Our system takes the guess work out of selecting the right Private Label product by showing you how to find the "golden gaps" on Amazon. These "golden gaps" are products people are searching for, but cannot find – creating an opportunity for you to fill the gap! And there's tens of thousands of them!

The guy who pioneered this system now has an 8-figure Amazon business. Check out the below screenshots to see some "golden gap" results over 24 months.



Arts & Crafts




* 24-month snapshot of our account

What Members Say

Thank you, Ryan and Jenni! I don’t know how you managed to make the process of private labeling any easier, but you’ve done it again! PLIAB is the most comprehensive ‘turn-key’ PL toolkit out there. I checked out the monthly list of 50 pre-vetted products and within minutes I found one that made sense for my business. I searched for and identified a supplier with minimal effort and I was able to download one of the ready-made logos in about 5 minutes. Within the hour I had a message out to the supplier for pricing and artwork packaging information. This shaved off weeks of research (and quadruple checking) that I would have had to do on my own! Everything in this ‘box’ is about making the private label process as easy as possible by taking out the guesswork that paralyzes most of us. Common anxieties are minimized with the groundwork they’ve laid out. This is truly white glove service. Signed. Sealed. Delivered. I’m sold!

- Christi M.

Hello everyone. Just wanted to leave some sort of testimonial/motivational post. I am posting this on my own and was not asked by anyone to do so. This is my own story that sprung out of this PL Mentoring Group. I was part of the first iteration of this group last year that Jenni and Ryan started and have benefited from their help and support beyond any of my wildest dreams. It started when I did my niche research and I came to the realization that I had stumbled across a niche that was completely untapped and open for PL and even wholesale. I quickly pounced on the opportunity and was blessed by being contacted by another group about partnering up and exploiting this niche. Long story short, it has led to exclusive selling agreements with large corporations, wholesale, coaching opportunities, multiple private labels, consulting for a large company and new opportunities that absolutely blow my mind. It was by no accident that I landed in this group and made all of these connections. There are no secrets, no weird tricks and all the information has been laid before you. I encourage you to stay active in this group and move forward and get out of the rut your in. A big THANK-YOU to Jenni Rosing Hunt and Ryan Reger and most importantly God.

- Danny S

Great webinar on PLR Jenni and Ryan!!! One of the best I've heard. Way to go!!

- Nate C

With this system all excuses & fears go out the window. Written well, & easy to understand. Everything is laid out for you and all that is required is to Take Action on the Gold that has been handed to you.

- Patricia S

My head is still spinning from the webinar!

- Mary Ann

I just finished the ebook and it was a great read. As an experienced Private Label seller, I wasn't expecting to learn much, but to my surprise, I did pick up a few new gems! One that I will be putting into action came from the chapter on contacting suppliers. I also appreciated some new websites to look into for helping promote my products.

The chapter that talked about what kinds of products to avoid and what types to focus on was extremely helpful. I knew a little already, but this really simplified and solidified what I already had a hunch about.

There are just SO MANY courses now on Private Label that literally cost 100x the price of this book and cover practically the same stuff, but really over complicate things. Everything is broken down so simply that anyone can do this.

- Susan W

Last night's webinar was great! and it's motivating me to take more action!

- Jennifer

I wanted to just say another big thank you, Ryan and Jenni! Today (so far) I've sold 39 of one of my PL products. Two days AFTER Christmas. Since we launched this item we have been selling them consistently every day. Thank you for giving me the knowledge, tools and confidence to take this step. Along with everything else I'm learning, I am anticipating 2018 being the year that my husband can come work with me full-time. I can't even tell you how much that possibility means to me. Thank you both so very much.

- Christie

It was fun, got a lot of inspiration. Thank you!

- Eniko

Thanks very eye opening

- Souhail

I absolutely love this group and the direction we receive from Jenni, Ryan, and Skip. They and the fellow group members are supportive and never make anyone feel dumb for asking a question that may be obvious to someone else. Even though I don't have a private label product yet, I have many ideas and have learned a wealth of information here. Thank you to everyone for being so helpful.

- Laura F

Guys and gals, I'm here to tell you that this stuff works. Just follow the system. I'm not bragging because I am just getting started, but doing nothing but following the system Ryan has laid out, these are my results in the first four days my product has been in inventory. 6 sales, all organic. I'm ranked on the first page for all 4 of my keyword phrases. I thought of six more this afternoon, and I am already on the first page or the top of the second on each of those. I'm also already ranked well inside the top 5% of the category, about to hit the top 3%. I'm so excited I can hardly contain myself. Now to tweak the listing a little and start looking for more products. All it takes is action!

- Benji

Ryan Reger is very knowledgeable about all phases of Private Labeling and this book should be added to your arsenal of tools. I am already using his ideas and blueprint to grow my business in ways I could only imagine. Thanks for making this so easy.

- Steve W

The course is amazing and I stand behind 100%!

- Joy P

The Private Label Mentoring course has been/is an invaluable help to my business. The lessons from the modules are easy to understand and apply. Gleaning from Ryan's knowledge and experience benefits my strategy for sourcing and listing. The group discussion via webinars and Facebook is a huge encouragement for how doable Private Labeling is. The information and resources from the program provide an immense and endless pool from which to draw. I am very pleased with the results we are experiencing. Thank you Ryan and Jenni!

- Ron T

Ryan Reger is not just the latest guru trying to sell you his program. He's a real guy with real success. He's been through the trenches, made the mistakes and figured out the system. If you want to learn practical information from a true success story, you can't do better than this book.

- Jeff C

Ryan Reger's course offers insights into a fast, easy way of getting started with your own brand of products. Ryan shows you not only where to get the merchandise, but also gives tips on which product lines to grow, and which to avoid. He also provides important information on trademarks and patents to protect your new brand. One of my favorite parts of this book was on how to speak to a prospective manufacturer -- what to say and what not to say! There is a lot of good information here.

- Angel C

Thank you for the great information

- Frank B

Ryan is someone who walks the talk. He also has the ability to present seemingly complex things in simple terms. Like the title says, he has broken down the private label process into easy, actionable points. This book won't do the work for you, neither is it the be all and end all of private label, but if you read and act on it, you will be on your way to private labeling simply with minimized risk.

- Jason T

Jenni and Ryan are true leaders and take the time to make each of the webinars fun, interactive, educational and take the time to answer all the questions everyone has posted. I believe they love what they do and it shows!

- Michael

I appreciate you all very much. The reason for beginning this endeavor is the quality of people in this community.

- Andy

A thoroughly entertaining evening on the first UK focused Rabbit Trail call. I'm calling Ryan Reger 'crazy fingers' from now on - there was no stopping him and so many opportunities found and so many everyday items that passed the test. If I learned one thing it's that I'm over-thinking this.
Thank you Jenni Rosing Hunt, Ryan Reger and Steve Tranter and hear your thoughts and process.

- Jerry

The most valuable thing I learned from taking Ryan and Jenni's course is that private label can be easy. Ryan and Jenni lead students through the entire process of launching a product. They teach students how to find and source products, how to talk to potential vendors, and how to prepare and launch a product. Lessons are delivered via email and scheduled live webinars. What's more, Ryan and Jenni are very accessible: there is a mentoring group on Facebook where one can pose questions, or ask for clarification on any topic related to the course. I can't recommend this course highly enough. It is well worth the investment!

- Emily K

I was so lucky to have started my Private Label Journey with Ryan and Jenni and the process they have created… First, I am happy to say that 100% of my Products on Amazon are Private Label! I broke my habit on reselling big Brands using retail arbitrage. Today I sell my Brand, advertise my Brand, and make way more money with my Brands, on Amazon. Now, I race to the top and I no longer race to the bottom! Why Does the process work? ONE: Don’t lose money by importing $2k to $10K of products to Amazon, without even knowing if you can compete with the Big Boys and Big Brands. TWO: Buy from friendly USA suppliers, that don’t mind you Private Labeling their products. THREE: Start with small orders to test the market and let the products prove they are worthy of your time and investment. FOUR: Rinse and Repeat and order as much or as little of the product you need to meet your demand. This is a simple process for those whom have been taught and understand the material created by both Ryan and Jenni. Of course, there is much to learn, but Ryan and Jenni provided all the necessary resources and training to win on Amazon. I highly recommend this course, and I highly recommend Ryan and Jenni and their team!

- Mike R

Wow I just finished the replay of last night's webinar. To say that the concept of PL came into 100% more focus for me is an understatement! Thank you so much Jenni, Ryan, Abe, Christi, and Mike for all the great stuff you said to simplify this for me and others.

- John

Just Got done with the webinar THAT WAS AWSOME and so helpful thank you Ryan Reger Jenni Rosing Hunt Christi Michelle Michael Russo and Abe Hanoa Ortolani you guys Rock

- Stephen

I have been in the program for a few months and I have learned a lot of information about private label. Most of the times when we are looking for private label products we think of importing from China but since I joined this program I discovered that there thousands of products that you can private label in the US WITHOUT having to import. Private Label the Easy Way is great in that you are not alone they are experienced people in the group who will help you every step. My product is in its infancy, I still have to work on reviews and images, but it looks promising, I have sold already but am not at a stage where I am making profit yet, watch this place next time . With the support that I have received I have managed to find more products in US that I intend to private label in the future. The support from the Facebook group is great if you ask questions you will definitely get answers. Thanks to Ryan and Jenni for putting this program together its worth, the results you get is more than your investment. It is so EASY and so SIMPLE.

- Virginia M

Ryan and Jenni, you guys are KILLING me in this group! I can hardly keep up with all the actionable content here... it's a great thing! I'm just EXCITED for the opportunities

- Jean K

It's fairly easy to have a new PL product every week with this method.

- Carolyn

There are impromptu training in the group when someone sees a good private label opportunity. Jenni and Ryan jump on and dig deeper. It's really fun.

- Janna

Good evening all! I've just been on the first UK-focused Rabbit Trail call and it was absolutely fantastic... The strategy was explained and demonstrated well, it was fun and engaging and we were shown just how much opportunity there is here in the UK for PL right now.
If you get a chance to sign up for the next one I can highly recommend it (but be quick as I suspect most of us will sign up again!).
Many thanks Ryan Reger, Jenni Rosing Hunt and Steve Tranter 

- Alex

What if you could have a private label mentor take you step by step… from zero to your very own product?

Imagine having your very own product for next quarter...
or have a handful of hot products before the next fourth quarter hits!

Our team of Private Label experts will walk you through step-by-step with instructions for taking your business up a notch by developing your very own Private Label Product!

What if you could fill the golden gaps with your own Private Label product? We have a system that makes the entire PL development process simple...and want to offer you not just the system – but access to private mentoring.

This is not only finding products and marketing, but also walking you through every step from initial brainstorming to having your very own Private Label product you can resell on Amazon, eBay, or anywhere else!

We will show you an actionable, practical process you can apply over and over again. On 5 products... or 50... or more!

While people have the best intentions when starting a private label product, many simply don't follow through for various reasons. A system of accountability, encouragement, and guidance is the way to overcome this.

The private Facebook mentoring community of fellow students and PPL experts will provide further training, help answer questions, and solve problems you face. Like…

  • Where do I start?
  • How long does it take?
  • How many units should I order?
  • How do I choose a product?
  • How do I find the right company or person to develop it?
  • Do I need a logo?
  • Is this a good deal?
  • How do I get buyers?

You will have the step-by-step tools and resources you need to establish your own Private Label products for your business.

The mentoring program is designed to walk you through step-by-step so that you have a solid handle on what you are doing... as well as understanding why you are doing it.

Here's the Benefits...

  • 1
    Continued support and opportunity to ask questions about your next steps 
  • 2
    Learn how you can have a never ending supply of inventory with NO COMPETITION
  • 3
    Take control of your inventory pricing back from your competitors. You control the listing!
  • 4
    Step by step instruction and actionable steps that are easy to understand and simple to apply
  • 5
    Community makes all the difference in this business. The PPL FB community is active and top notch
  • 6
    Continued training and digging deeper workshops and webinars
  • 7
    Significantly lower your risk on inventory purchases

The Proven Private Label 3.0 Program Has 8 Modules

  • 1
    Module 1: Introduction to PPL 3.0
  • 2
    Module 2: The PPL Process
  • 3
    Module 3: Research: Choosing a Product
  • 4
    Module 4: Research: Validating a Product
  • 5
    Module 5: Acquire a Product
  • 6
    Module 6: Dispatch: List, Launch & Test
  • 7
    Module 7: Decide: the ABCs of PPC/Sponsored Ads
  • 8
    Module 8: What’s Next

Each module is designed to be “to the point”

and immediately actionable with “here is what to do next” steps.

Meet Our Mentoring Team

Ryan Reger

Ryan Reger was part of Jim's Mastermind group and has enjoyed private label success for several years. He has the heart of a teacher and enjoys sharing his simple process for success with others. We are honored to partner with him as our in-house private label expert.

Jenni Hunt

Jenni has been teaching and coaching creative business building strategies through digital content and community building since 2003. She has successfully turned her side hustle into a solid six figure business and is honored to partner with Jim Cockrum to help others reach their business goals. Jenni is best known for partnering with Ryan Reger to develop the wildly successful Proven Private Label mentoring program.

Jim Cockrum

Jim Cockrum - that's me. I'm proud to partner with Ryan, Jenni, and Brett on this powerful private label course. My main job is finding the students, trainers and talented leaders who I know will inspire, inform, and open your eyes to the incredible opportunities that are waiting for you on Amazon as a seller.

Choose the Opportunity You Will Use to Build Your own PL Brand

Get Instant Access

Full Course Only


  • Instant, Lifetime Access
  • 8 Modules

2 Payment Options
- choose payment option in shopping cart -


One payment of $497

Three payments of $182/each
Total of $546


Full Course + Private Facebook Group

$497 one time

$47/mo Mentorship group

  • Instant, Lifetime Access
  • 8 Modules
  • 3 months FREE membership in our private Facebook mentorship group access

2 Payment Options
- choose payment option in shopping cart -


One payment of $497

+ $47/mo after 3 months

Three payments of $182/each
Total of $546

+ $47/mo after 3 months


Our goal is to make our customers happy, so we back that up with our simple refund policy. If you are not pleased with your purchase for any reason, just contact us within 30 days and we will offer a full refund or credit - your choice! Have questions or concerns? We are happy to help. Contact us at: [email protected]